LovingEco, is an invitation-only, social commerce platform, that offers unsurpassed and innovative eco-friendly products at exclusive price points (up to 70% off retail).
The company will offer various sales for a limited-time only to all members to give women the opportunity to shop for organic, fair trade, and eco-friendly products and clothing. The brands and the companies, whose products and fashion will be sold via the online store, will be chosen from co-founders Melinda Moore and Justine Lassoff.
What I love most about this, besides it interesting “members-only” distinction, is how effortlessly the company plans to merge fashion and beauty, which usually exist in the superficial world, and tie it into a mission to involve more women in making eco-conscious decisions.
Even better, 3% of net proceeds from each purchase is donated to the current 'tastemaker charity' to help support a social or environmental cause. Such charities include, Farm Sanctuary, Global Green USA, Stand Up To Cancer, The Environmental Media Association, Village Empowerment and Wholesome Wave.LovingEco launched its website, www.lovingeco.eco on June 5, 201l, already offering great deals and sales, but before you go remember to sign up as a member, in order to not be left out.