02 February 2010

Emma Watson Teams With People Tree

Yep, that is Hermione from the Harry Potter movies. All grown up, Emma Watson along with People Tree has developed a fresh new line of fair trade fashion made with 100% certified organic cotton. Using slow fashion, made by hand knitting, hand embroidery and hand weaving in fair trade factories 'Love From Emma' creates livelihoods for disadvantaged people in India, Bangladesh and Nepal. Launching in February 2010 the new line includes jersey t-shirts, dresses, knitwear, woven skirts and pants for both men and women. Also, Emma included hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves. The new line's bohemian style frames the outline for caring what you wear. We are all becoming increasingly aware of the importance of conscious choices. 'Love From Emma' provides an alternative to fast fashion and a huge nod to personal style.