20 April 2011

Fresh Fashion Pt. 2: Techno Fashion

Like any romantic fairytale, this one is no different. Fashion met technology and technology met fashion. It was love at first sight and the two have been inseparable ever since. This story book romance has come to life in a remarkable way, now that fashion has reached the point where it can harness renewable energy.

California based company, Silvr Lining (Yes, Silvr, not Silver), includes three different brands that incorporate not only high-end fashion, but high-tech as well. Their brand GO Collection, has taken the possibilities of merging fashion and technology to new heights while still designing aesthetically pleasing merchandise.

 The brand designs fashionable organic sportswear made out of animal-friendly ultra-suede with integrated solar power panels that have the capability to charge personal mobile devices. 

 So much for the excuse, “my phone died and I didn’t have anywhere to charge it.” All you need now is a pocket and the sun, who would have ever thought?

Their most recent design is a pair of cargo pants with a pair of built-in photovoltaic panels on two easy-access side pockets. The pants, along with most of the brand, are pretty pricey costing at $920, however, the light weight, stain resistant low-slung drawstring trouser is well before its time so the price tag isn’t as shocking as it may seem.

These designs give everything that is needed for the eco-minded, tech-savvy, fashionista; a target audience that I am unsure as to whether or not had a concrete outlet to turn to in the past.

 I am constantly amazed at how fashion is evolving and the minds that are creating them as well. It really makes me want to sit back and wait to see what they come up with next, and what crazy thing will they do that time…

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