"Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick."
— Gwyneth Paltrow
Duwop’s latest experiment Private Red, strives to be “each woman’s personal red.
Private Red is a “mood” lipstick that changes color once it is applied. The idea behind Private Red is that the lipstick will adjust to each woman’s own lip color and skin tone to create the perfect red lipstick. With conditioning ingredients, the lipstick goes on smooth and silky, and adjusting to you lips after five minutes. The red pigment stains the lips leaving a long lasting color of your own behind. Also, because the lipstick changes to suit the individual, each woman has her own shade of lipstick that can’t be duplicated or copied.
The lipstick has received rave reviews on websites like Buzzillions.com and Sephora.com. It’s also one of the top rated products at Urban Outfitters and Beauty.com. Many of the customers stay that the lip stick really does adjust to their skin tone providing the perfect crimson color. Others say that the long lasting color can be worn all day with only a few touch ups after meals.
Behind the Private Red, color-changing technology, are three all natural, eco-friendly ingredients. These key ingredients are annatto, hibiscus, and henna. Annatto provides the rich, deep red color, while the henna strengthens the pigment promising a long lasting finish. Other natural ingredients such as beeswax, castor oil, and Vitamin E condition and moisturize the lips keeping the red color vivid and new.