13 November 2009

By The Sea Launches Eco Chic Collection in Kauai

Eco chic collection, Jonano, made its Kauai debut this autumn at the popular fashion boutique By the Sea. Mindful Fashionistas came out to shop.

The highly innovative collection combines eco-fabrics like viscose from bamboo, colorgrown cotton, and corn as well as natural details from tagua to coconut. Many of the collection’s signature pieces are multifunctional and versitile like this bandeau convertible dress that can be worn 16 ways, from top to dress to skirt to wrap. Seasonal collections are created from travel inspirations and each story that is brought to life by combining the splendor of natural elements with cultural allusions.

For a unique shopping experience please visit By The Sea, located in Poipu Shopping Village on the sunny South Shore of Kauai.Offering the islands finest resort wear clothing and accessories for men and women. Featuring the Eco Kashmere collection from Jonano. Enjoy the island lifestyle with luxuriously soft bamboo clothing, and look gorgeous doing it!

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