07 March 2009

Designer scarves raise money for Breast Cancer Research Foundation (BCRF)



Doing your part for charity has never been more fashionable. Jonäno, an eco-chic clothing company, introduces a unique opportunity to add a designer touch to your wardrobe while supporting a really fantastic cause.

Jonäno debuts the newest addition to their Daffodil Collection. Inspired by Daffodil Days, Artist Bonnie Siefers has created beautiful whisper light scarves that support breast cancer research. You can honor someone special, brighten the day of someone touched by the disease, and help make the Jonäno Mission possible-all at the same time!

One of the first flowers to bloom in the spring, the daffodil is a symbol of hope. Each year during Daffodil Days, fresh daffodils are available to purchase worldwide, either in memory of a loved one, to celebrate a cancer survivor or to promote the hope of a cancer-free future.

  • Cancer is the second leading cause of death in the United States.
  • In 2008, approximately 1.8 million new cancer cases were diagnosed.
  • In 2008, approximately 40,000 cancer deaths occurred in the United States.
  • The overall survival rate for all types of cancer is 65%.
  • Today, there are approximately 2.5 million cancer survivors in the United States.
Now you can show your support for a cure year round!

The newest additions to the jonano.com Daffodil Collection are limited addition peace silk / linen scarves, available in black or undyed cloud. Best of all, 10% of each retail sale online at jonano.com goes to support breast cancer research through the Breast Cancer Research Foundation. At $69.00 retail that's almost $7.00 per scarf in money raised to find a cure. Buyers are encouraged to match the Jonano donation.

Bonnie's Story

"My mother died from cancer when I was just 19 years old and it was a life changing event. In a matter of months the person closest to me was gone. I was in college and had such a short time to say goodbye. As a grown woman, I carry the memory of my mother daily. This is why cancer research is important to me."

Inspired by the Daffodil Days®, Jonäno owner and artist Bonnie Siefers, a Survivors Circle member of the BCRF, created a beautiful collection with a mission; envisioning "A World without Cancer." You can honor a loved one, brighten the day of someone touched by the disease, and help make the Jonäno Mission possible-all at the same time!

The Breast Cancer Research Foundation, founded in 1993 by Evelyn H. Lauder, works to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and genetic research at leading medical centers worldwide, and increasing public awareness about good breast health. Since its inception, the Foundation has raised more than $127 million to support clinical research at cancer centers across the globe conducting the most advanced and promising breast cancer research into new therapies and genetic links that will help lead to prevention and a cure. In October 2008, the Foundation awarded over $34.5 million in new grants to more than 166 researchers across the United States and in Canada, Europe, Latin America, and Israel. Rated four stars by Charity Navigator, the Foundation welcomes and depends on contributions from all those concerned with women's health. Working together, we know we can find a cure in our lifetime.

By purchasing one of these luxurious organic and natural fiber scarves, not only will you be supporting a fantastic cause, but you will also be looking good and feeling positively uplifted. Jonano Daffodil Collection is available both retail as well as wholesale online at jonano.com.


1 comment:

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