18 November 2008

A Labrinth of E Couture Baby

Australian designer Rachael Cassar is a master of eco couture with this dress from her 2007 Labyrinth Collection. Using recycled and deconstructed materials to create the shady side of chic I am in a trance for sure.

Coco Chanel once said, “Fashion is not something that exists only in dresses. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” The world of fashion is certainly evolving into this new century in shades of green.

The winner of the Media’s Choice Award for the 2006 LancĂ´me Colour Designs Award, Rachael is a master of color and shape. I personally have a taste for vintage with a twist and could troll for hours in and amongst these designs given new life.

At the end of the journey clothing takes up a large amount of landfill. Factor in the environmental costs of packaging, transport and washing and it’s a wonder that the poor old planet has survived this long. This is why fashion designed using recycled materials comes as a welcome new trend.
“I wanted to create something sustainable that doesn’t compromise design and everything that people love about fashion,” says Rachael. From her chiffon ball gowns to her embellished evening dresses we see a vision that is a darker side of heaven.
I tend to reach for classic clothing in my wardrobe and opt for quality over quantity...perhaps Chanel had it right all along with her little black dress.

There are countless ways to reduce your fashion footprint. Whether or not we choose to sustainable or recycled style the choice is ours and its good to have so many new options available.

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