01 July 2007

Eco Surfaces as a Trendsetter

Surface, the avant guard design rag featured eco chic fabrics and designers recently. A feature photo I snapped of G Living Live host Marie Westbrook dressed in organic clothing by Jonäno

Highlighting the recent rise of ethical designers in the fashion world, Surface Magazine speaks to the greening of design as “Environmentally friendly and socially responsible clothing lines are all the rage, but very few of these "ethical" labels offer clever designs aimed at fashion-forward adults."

"This changed last year, when Peter Ingwersen, former brand manager for Levi’s Red and Levi’s Vintage, launched Noir, a modern, sharply tailored collection of womens wear noted for its decidedly pronounced sex appeal and sustainability. Ingwersen’s collection earned accolades at London Fashion Week, designed which showcased borrowed-from-the-boys suits, slinky pencils skirts and curve-caressing dresses that evoked S&M inspired undertones."

Jonano ecoKashmere enrobed Eams Chairs set the stage for a photo layout that pushed the boundaries of photo journalism to new heights. Now more than ever, new brands like Jonano and active wear designer NAU are earning recognition as trendsetters. Adopting ethical practices from the ground up, they offer sustainable, non-toxic, well designed and well made clothing.

Green fashion is earning a broader mainstream appeal

Surface goes on to say "This season, Ingwersen is launching Illuminati ll, a luxury fabric line produced from the finest raw African cotton, which he used to create Noir’s 2007 spring collection, dubbed "Nothing without Light." "The Illuminati ll fabric provides the foundation of the Noir label giving us hope that other luxury brands will take a serious interest in using this sustainable, eco-friendly textile," says the Sweden-based designer. Produced on a 350-acre cotton farm in the Masindi district of Uganda, the cotton harvested for Illuminati ll is grown without chemical pesticides and cultivated entirely by local workers before being shipped to mills in Italy and Portugal, where it is then spun and woven into high-quality fabrics." This spring issue of Surface features offers up a sprinkling of exciting and ethical style items and trends. I hope to see a lot more sexy, edgy, well designed magazines coming out with pages full of sustainable designers, products, and companies.

- eco chic

1 comment:

Anonymous said...


nice blog.

here u have more on eco couture at the other side of the earht!!


thanks and keep it up!