Ajne organic perfumes

Discovered via Now Smell This, one of my favorite new blogs: Ajne, a California-based perfumerie, which uses only organic and natural scents.

Inexpensive aroma-chemicals were first developed in the late 19th century. Due to their inexpensive and easily reproducible nature, they eventually replaced naturals altogether. These synthetic fragrance chemicals are chemical compounds developed from petroleum derived materials that are chemically manipulated to mimic the smells of plants. Yet even today, science remains unable to replicate the sophisticated fragrance and therapeutic properties of true rare and precious materials.

The interesting thing about Ajne, besides ridding themselves of petroleum waste, is their method of both creating signature Pret-A-Porter scents and also developing Couture perfumes, personalized for each customer's preferences and skin type.